Episode 565: How to Start a Cost-Conscious Wedding Photo Business – Alex MacNaughton
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Episode 565: How to Start a Cost-Conscious Wedding Photo Business – Alex MacNaughton

Taking an industry leap from journalism photography to wedding photography isn’t an easy feat, but if you’re going to make the jump, the best way to do it is to land in a (brand) position that you’ve planned for!

In episode 565 of The Bokeh Podcast, we sit down for a brand consultation with Alex MacNaughton on how to create a wedding photography business with affordable pricing in mind. Listen in to hear advice on branding, marketing, creating a website, and many more facets of a photography business, plus amazing resources to get started!

Episode 564: Brand: Is it Personality or Value Proposition? – Lisa Aihara
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Episode 564: Brand: Is it Personality or Value Proposition? – Lisa Aihara

Surprisingly, having an affinity for Sesame Street can be a great way to market your business. But it’s all up to how you can turn that interest, or any part of your brand personality, into value for your clients!

In episode 564 of The Bokeh Podcast, we have our amazing returning guest, Lisa Aihara, join us to talk about branding and how to find a balance between presenting personality and value proposition. Tune in for advice on defining both your personality and value in your brand and how to effectively market your brand to potential clients through your website. 

Episode 561: How to Build A Brand Through Connection – Kelsey Kurtis
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Episode 561: How to Build A Brand Through Connection – Kelsey Kurtis

From the extreme of over-sharing on social media to hiding behind color schemes and logos, it’s important to learn how to find a sense of branding balance for yourself and successfully build a connection with your clients!

In episode 561 of the Bokeh Podcast, Kelsey Kurtis gives fantastic insight on how to build a brand through connection in a thoughtful and balanced way! Listen in to hear more great advice and learn even more in-depth information from her book “The Connection Method”.

Episode 560: Defining Your Brand Position (Updated!) – Nathan Holritz
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Episode 560: Defining Your Brand Position (Updated!) – Nathan Holritz

Want to really grab the attention of potential clients? Save the flowery wording for poems and spring flowers!

In episode 560 of the Bokeh Podcast, our host Nathan Holritz goes solo to give insight and advice on how to define your brand position, with a new and improved worksheet to guide you along the way! Tune in and be sure to download the FREE worksheet from mybrandposition.com to have a step-by-step guide through the episode.