It’s a busy marketplace with LOTS of photographers. You may be friends with those photographers, but you still have to stand out amongst those photographers and capture the attention of your potential clients! In this episode, I help super-talented senior portrait photographer Clark Sanders explore how to best position his brand and business in his local marketplace – in order to more effectively grab the attention of potential clients that come across his website and social media – and book clients more easily!
Here on The Bokeh Podcast, we’ve emphasized the importance of niching down when building a photography business for the sake of growing more easily. But is that always the best way to go? Listen in to this conversation with photographer Simon Yau for a different perspective on generalizing versus specializing!
In a crowded market with so many photographers, a clear and distinct brand position will enable us to stand out and capture the attention of potential clients more effectively! Join us for this Bokeh Podcast episode to learn how to establish, communicate, and leverage a strong brand position in your own photography business!
In a busy market with a photographer on every (virtual) corner, a clear and distinct brand position will enable us to stand out amidst the masses – and capture the attention of potential clients more easily! Join us for this Bokeh Podcast episode to learn how to establish, communicate, and leverage a strong brand position in your own photography business! And bonus: guest co-host Lisa Aihara of Ellette Studio joins us to give design insight as well!