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Episode 609: Brand Position Consultation – Eden Mitchell

In a busy market with a photographer on every (virtual) corner, a clear and distinct brand position will enable us to stand out amidst the masses – and capture the attention of potential clients more easily! Join us for this Bokeh Podcast episode to learn how to establish, communicate, and leverage a strong brand position in your own photography business! And bonus: guest co-host Lisa Aihara of Ellette Studio joins us to give design insight as well!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Show Notes:

What is a brand position? (3:00)

The background of Eden’s photography business (4:40)

How does Eden sum up the type of photography she offers? (13:07)

What are a few of Eden’s target customer’s pain points? (19:00)

Two elements to consider when coming up with a brand position statement (24:05)

Analysis of Eden’s competition (26:00)

Design analysis and suggestions from co-host, Lisa Aihara (43:00)