Does the thought of trying to sell your services cause you to feel anxious or nervous? Have you been spinning your wheels trying to come up with the perfect sales pitch to book a client? Or do you avoid the sales conversation altogether because it feels more transactional than personal?
In Episode 578 of the Bokeh Podcast, Heather Chesky shares her experience with sales and the process that she uses to book clients with a 30 minute call. As photographers, we may shy away from the sales side of the business, but it really can be simple and summed up this way: knowing what it is that you’re selling and knowing who it is that you’re selling to. Tune in as we chat about the five steps you can take when chatting with a potential client, so that you can go into the conversation feeling prepared and leave the conversation with a booked date on the calendar!