The primary purpose of your website is to convert visitors to customers. If it’s not doing so consistently, it’s time for change! Listen to this conversation with Jeff Brown to learn how to update your website for higher conversion and business growth!
Are you unsure whether or not your website reflects the heart of what it is that your potential clients want or need? Are you looking for a more targeted and balanced marketing approach when it comes to what information you provide? Do you have too much copy? Not enough? Too many images? Too few?
In Episode 579 of the Bokeh Podcast, Kate Storey shares her expertise in the marketing field, specifically as it relates to the photography industry. When it comes to your website, trying to craft the perfect copy can feel elusive, but it doesn’t have to be! Tune in as we chat about practical ways that you can speak directly to the wants and needs of your clients, by creating a balance between your portfolio images and the copy on your website.
Is there actually a strategy behind writing blog posts? Isn’t it good enough if I just share information from my recent sessions with some cool keywords and photos?
Claire Lauer of CL Content Marketing is here to dispel myths and provide strategies for writing blogs that will actually help with SEO! Listen in to episode 548 to hear how to set goals for your blogs, strategically use keywords, and appropriately use tagging to not only help Google find your site, but your ideal clients too!
Hey, Siri. How much will it cost to have family pictures made?” “Alexa, what wedding venues have the prettiest views in Chicago?” These conversational style searches happen every day. Will potential clients be able to find you with this new approach?
Feuza “Fuse” Reis joins us for episode 535 of the Bokeh Podcast to share how business owners are behind the times when it comes to SEO. Old principles of using formal, specific keywords are not working as well in today’s world of conversational voice searches. Listen in to hear a fresh perspective on what you should and should NOT do when setting up your website to maximize SEO.
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