Here on The Bokeh Podcast, we’ve emphasized the importance of niching down when building a photography business for the sake of growing more easily. But is that always the best way to go? Listen in to this conversation with photographer Simon Yau for a different perspective on generalizing versus specializing!
While many SEO specialists may focus on the importance of keywords and backlinks, photographer and SEO consultant Cody McCracken thinks there’s a lot of value in two other principles for improving SEO! Listen in to this episode to learn more!
One of the most important elements of both launching and building a photography business is your website. Listen in to this conversation with website designer Kelsey Christine to learn how to build and launch your new website quickly and with minimal stress!
The primary purpose of your website is to convert visitors to customers. If it’s not doing so consistently, it’s time for change! Listen to this conversation with Jeff Brown to learn how to update your website for higher conversion and business growth!