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Episode 632: SEO: The Importance of Topical Content – Cody McCracken

While many SEO specialists may focus on the importance of keywords and backlinks, photographer and SEO consultant Cody McCracken thinks there’s a lot of value in two other principles for improving SEO! Listen in to this episode to learn more!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Show Notes

Plans for the Bokeh Podcast in the near future (0:22)

Introduction of our guest, Cody McCracken (1:47)

Cody’s tip for creating a photography business that encourages freedom and flexibility (3:14)

Cody’s tips for improving keyword density and backlinks for the sake of improving SEO (12:23)

Cody explains how user experience is tied to SEO (17:59)

Cody’s three recommendations for improving user experience on your photography website (19:51)

Cody’s definition of “topical content” (28:57)

How to come up with topical content relevant to your target audience (33:07)

Cody’s three recommendations for adding and improving topical content on your photography website or blog (35:05)


The Bokeh Podcast is produced by https://www.photographersedit.com

Cody’s Website – https://www.onefocusphotos.com

Cody’s Instagram – https://www.instagram.com/onefocusphotos (make sure to DM him to set up an SEO consult!)

Episode 455, Brand Position Consultation with Cody McCracken – https://www.photographersedit.com/bokeh-podcast/episodes/brand-position-cody-mccracken/

Ubersuggest – https://neilpatel.com/ubersuggest/

AnswerThePublic – https://answerthepublic.com/