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Episode 455: Brand Position Consultation – Cody McCracken

What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand position is a great place to start. In these special Brand Position Consultations, we explore developing unique brand positions with professional photographers.

In episode 455 of the Bokeh Podcast, Cody McCracken joins us to explore potential brand positions that tie in his desire to build relationships with his clients and make them feel comfortable in front of the camera!

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Show Notes

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Based in: Small Town Virginia

Focused on: Weddings (4:41)

Target Customer’s Biggest Pain Points (9:48)

Ideal Client (12:32)

Nathan’s Future Brand Position (17:26)

Why Cody Became a Wedding Photographer (21:14)
1. Wanted a business of his own.
2. Wanted to build friendships with other couples.
3. His competitive personality empowers him in this business.

Cody’s Competition Analysis (31:57)

Potential Brand Position: I make you feel comfortable in front of the camera on your wedding day.

Storybrand by Donald Miller
Peter McKinnon
Katelyn James