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Episode 633: To Niche or Not to Niche – Simon Yau

Here on The Bokeh Podcast, we’ve emphasized the importance of niching down when building a photography business for the sake of growing more easily. But is that always the best way to go? Listen in to this conversation with photographer Simon Yau for a different perspective on generalizing versus specializing!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Show Notes

Introduction of our new guest, Simon Yau (1:00)

The importance of focusing on adding value to your client, versus talking about yourself so much on your website (3:02)

Simon’s recommendation for maintaining freedom and flexibility as a photography business owner (7:23)

The most important lesson Simon has learned so far as a photography business owner (12:19)

What led Simon to start his sports photography business (17:21)

Potential misconceptions of sports photography by others in the photography industry (20:13)

The three most important elements of good sports photography (22:07)

How to begin thinking about pricing for sports photography (25:50)

Why Simon added an additional brand and genre of photography to his work as a photographer (30:47)

The challenges of juggling multiple photography brands (36:23)

The benefits of running multiple photography brands in different genres (38:15)

Simon’s suggestions for how to best juggle multiple photography brands (39:34)


The Bokeh Podcast is produced by https://www.photographersedit.com

Simon’s Websites – https://www.syausportography.co.uk/ https://www.bysimonyau.co.uk/

Simon’s Instagrams – https://www.instagram.com/syau.sportography https://www.instagram.com/bysimonyau