Episode 581: How to Create a Memorable Experience for Couples – Victoria Saint Martin
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Episode 581: How to Create a Memorable Experience for Couples – Victoria Saint Martin

It is easier than ever to take, create, or edit a pretty picture; none of those things set us apart as professional photographers to any great degree. So how can we set ourselves apart from our competition when potential clients are scrolling through countless photographers’ social media accounts trying to select the best option?

As Victoria Saint Martin shares with us in episode 581 of the Bokeh Podcast, experience is EVERYTHING if we want to create a business that will last! From the first interaction a potential client has with your brand until well after the event, photographers set the tone when creating a memorable experience for their clients. Listen in as she shares the 5 main strategies she implements for doing just that!

Episode 580: Three Steps to Improving Paid Ads – Jesse Morquecho
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Episode 580: Three Steps to Improving Paid Ads – Jesse Morquecho

Have you tried running ads on Facebook or Instagram and found yourself completely overwhelmed? Or maybe you’ve successfully run them but haven’t seen the return on investment that you expected?

In Episode 580 of the Bokeh Podcast, Jesse Morquecho from Till Agency dives into three steps that you can take to improve your paid ads! Tune in as we chat about what a sales funnel is, how you can test different top-of-funnel options and conversion events, and ways that you can be sure that what you’re doing is producing the results that you want!

Episode 579: How to Book Clients Faster with Better Website Copy – Kate Storey
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Episode 579: How to Book Clients Faster with Better Website Copy – Kate Storey

Are you unsure whether or not your website reflects the heart of what it is that your potential clients want or need? Are you looking for a more targeted and balanced marketing approach when it comes to what information you provide? Do you have too much copy? Not enough? Too many images? Too few?

In Episode 579 of the Bokeh Podcast, Kate Storey shares her expertise in the marketing field, specifically as it relates to the photography industry. When it comes to your website, trying to craft the perfect copy can feel elusive, but it doesn’t have to be! Tune in as we chat about practical ways that you can speak directly to the wants and needs of your clients, by creating a balance between your portfolio images and the copy on your website.

Episode 578: How to Book Clients with a 30 Minute Call – Heather Chesky
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Episode 578: How to Book Clients with a 30 Minute Call – Heather Chesky

Does the thought of trying to sell your services cause you to feel anxious or nervous? Have you been spinning your wheels trying to come up with the perfect sales pitch to book a client? Or do you avoid the sales conversation altogether because it feels more transactional than personal?

In Episode 578 of the Bokeh Podcast, Heather Chesky shares her experience with sales and the process that she uses to book clients with a 30 minute call. As photographers, we may shy away from the sales side of the business, but it really can be simple and summed up this way: knowing what it is that you’re selling and knowing who it is that you’re selling to. Tune in as we chat about the five steps you can take when chatting with a potential client, so that you can go into the conversation feeling prepared and leave the conversation with a booked date on the calendar!