Surprisingly, having an affinity for Sesame Street can be a great way to market your business. But it’s all up to how you can turn that interest, or any part of your brand personality, into value for your clients!

In episode 564 of The Bokeh Podcast, we have our amazing returning guest, Lisa Aihara, join us to talk about branding and how to find a balance between presenting personality and value proposition. Tune in for advice on defining both your personality and value in your brand and how to effectively market your brand to potential clients through your website. 

From the extreme of over-sharing on social media to hiding behind color schemes and logos, it’s important to learn how to find a sense of branding balance for yourself and successfully build a connection with your clients!

In episode 561 of the Bokeh Podcast, Kelsey Kurtis gives fantastic insight on how to build a brand through connection in a thoughtful and balanced way! Listen in to hear more great advice and learn even more in-depth information from her book “The Connection Method”.