From the extreme of over-sharing on social media to hiding behind color schemes and logos, it’s important to learn how to find a sense of branding balance for yourself and successfully build a connection with your clients!
In episode 561 of the Bokeh Podcast, Kelsey Kurtis gives fantastic insight on how to build a brand through connection in a thoughtful and balanced way! Listen in to hear more great advice and learn even more in-depth information from her book “The Connection Method”.
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Brand position (3:47)
Creating a great customer experience (7:14)
Technique for time management (8:56)
Book recommendation (15:21)
Profit First by Mike Michalowicz
Alter Ego by Todd Herman
WTF Moment (17:23)
Motivation and Backstory of Kelsey’s book (19:17)
Who You Are vs What You Offer (24:12)
Confirming That Your Brand Makes Sense for You (28:09)
Defining Connection Based Branding (32:44)
4 Goals of Connection Based Branding (37:00)
1. Bringing Humanity Back into Your Business
2. Clarity in your Direction
4. Connection and Impact
Defining Branding Words (39:35)
The Difference Between Branding Words, Brand Position, and Mission Statement (42:03)
Gap Characteristics (46:38)
Gap Characteristics: Personality vs. Brand (50:16)
How to Be Vulnerable Without Going Overboard (53:46)
The Connection Method by Kelsey Kurtis