Episode 561: How to Build A Brand Through Connection – Kelsey Kurtis

From the extreme of over-sharing on social media to hiding behind color schemes and logos, it’s important to learn how to find a sense of branding balance for yourself and successfully build a connection with your clients!

In episode 561 of the Bokeh Podcast, Kelsey Kurtis gives fantastic insight on how to build a brand through connection in a thoughtful and balanced way! Listen in to hear more great advice and learn even more in-depth information from her book “The Connection Method”.

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Show Notes

Brand position (3:47)

Creating a great customer experience (7:14)

Technique for time management (8:56)

Outsourcing/Delegation (10:57)

Book recommendation (15:21)
Profit First by Mike Michalowicz
Alter Ego by Todd Herman

WTF Moment (17:23)

Motivation and Backstory of Kelsey’s book (19:17)

Who You Are vs What You Offer (24:12)

Confirming That Your Brand Makes Sense for You (28:09)

Defining Connection Based Branding (32:44)

4 Goals of Connection Based Branding (37:00)
1. Bringing Humanity Back into Your Business 
2. Clarity in your Direction 
3. Confidence 
4. Connection and Impact 

Defining Branding Words (39:35)

The Difference Between Branding Words, Brand Position, and Mission Statement (42:03)

Gap Characteristics (46:38)

Gap Characteristics: Personality vs. Brand (50:16)

How to Be Vulnerable Without Going Overboard (53:46)

The Connection Method by Kelsey Kurtis