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Episode 561: How to Build A Brand Through Connection – Kelsey Kurtis

From the extreme of over-sharing on social media to hiding behind color schemes and logos, it’s important to learn how to find a sense of branding balance for yourself and successfully build a connection with your clients!

In episode 561 of the Bokeh Podcast, Kelsey Kurtis gives fantastic insight on how to build a brand through connection in a thoughtful and balanced way! Listen in to hear more great advice and learn even more in-depth information from her book “The Connection Method”.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Show Notes

Brand position (3:47)

Creating a great customer experience (7:14)

Technique for time management (8:56)

Outsourcing/Delegation (10:57)

Book recommendation (15:21)
Profit First by Mike Michalowicz
Alter Ego by Todd Herman

WTF Moment (17:23)

Motivation and Backstory of Kelsey’s book (19:17)

Who You Are vs What You Offer (24:12)

Confirming That Your Brand Makes Sense for You (28:09)

Defining Connection Based Branding (32:44)

4 Goals of Connection Based Branding (37:00)
1. Bringing Humanity Back into Your Business 
2. Clarity in your Direction 
3. Confidence 
4. Connection and Impact 

Defining Branding Words (39:35)

The Difference Between Branding Words, Brand Position, and Mission Statement (42:03)

Gap Characteristics (46:38)

Gap Characteristics: Personality vs. Brand (50:16)

How to Be Vulnerable Without Going Overboard (53:46)

Links:
https://www.charitywater.org
http://kelseykurtis.com
http://instagram.com/kelseymkurtis
The Connection Method by Kelsey Kurtis 
https://bokehbookshelf.com