Episode 565: How to Start a Cost-Conscious Wedding Photo Business – Alex MacNaughton
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Episode 565: How to Start a Cost-Conscious Wedding Photo Business – Alex MacNaughton

Taking an industry leap from journalism photography to wedding photography isn’t an easy feat, but if you’re going to make the jump, the best way to do it is to land in a (brand) position that you’ve planned for!

In episode 565 of The Bokeh Podcast, we sit down for a brand consultation with Alex MacNaughton on how to create a wedding photography business with affordable pricing in mind. Listen in to hear advice on branding, marketing, creating a website, and many more facets of a photography business, plus amazing resources to get started!

Episode 534: Brand Position Consultation – Chris Jones
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Episode 534: Brand Position Consultation – Chris Jones

Time flies.  Before you know it, you are several years into your photography business and realize that you haven’t quite nailed down exactly what your business focuses on or how to clearly convey to your client base what you offer them. It’s never too late to refine your brand position or even create something completely new!

In episode 534 of the Bokeh Podcast,  Chris Jones chats with Nathan about how to dial in the messaging for his brand in order to reach the ideal client for his headshot and commercial photography business. Listen in to hear the recommendations and ideas that will help him stand out from his competition!

Episode 523: Brand Position Consultation – Jess Fernandez
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Episode 523: Brand Position Consultation – Jess Fernandez

What do you offer to your clients that sets you apart from your competition?  But the bigger question is – how do you share that message with potential clients?

In episode 523 of The Bokeh Podcast, Jess Fernandez of Maui Family Photo dives into what is unique about her photography business, and how she can state those features simply and concisely in order to draw in her ideal clients.  Listen in to hear the ideas and potential brand position statements that may help Jess stand apart from the competition in her market.

Episode 521: Brand Position Consultation – Kirsten Ogden
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Episode 521: Brand Position Consultation – Kirsten Ogden

What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand positioning is a great place to start.

In episode 521 of the Bokeh Podcast, Kirsten Ogden of Kirsten J. Photography joins us to dig into how she can set herself apart in her market as a wedding and couple’s photographer focusing on adventurous couples. Listen in to hear the recommendations and ideas that will help her stand out from her competition!