Episode 31: Creating a Clear Brand Position – Petronella Lugemwa
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Episode 31: Creating a Clear Brand Position – Petronella Lugemwa

Knowing who your clients are is half the job of marketing, and part of attracting that client is establishing a clear brand position. In today’s Bokeh podcast episode, Petronella Lugemwa recounts her fascinating journey from Uganda, to getting an MBA, to becoming a wedding photographer, and shares how her unique story enabled her to clearly establish her brand position as a photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app or add to your playlist on Stitcher. Show Notes A Childhood That Spanned the Globe [01:18]From…

Episode 30: Using Instagram to Build Your Business – Lacey Oltman
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Episode 30: Using Instagram to Build Your Business – Lacey Oltman

You’re probably on Instagram, but do you know how to effectively use the social media platform to build your photography business? In this episode, Lacey Oltman walks us through how to build a purpose-driven Instagram account, and then how to create more compelling Instagram posts – both for the purpose of attracting the right client for your business! You can also subscribe to the Bokeh podcast on the Apple podcast app or add to your playlist on Stitcher. Show Notes What is a Purpose-Driven Instagram Account [00:39]Defining the Perfect Client [02:43]The…

Episode 29: Community: How It Strengthens a Photography Business – Andrew Barlow
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Episode 29: Community: How It Strengthens a Photography Business – Andrew Barlow

There is strength in numbers. Just ask Andrew Barlow, who manages Shoot and Share, a photography community of over 30,000! In this Bokeh podcast episode, Andrew explains what it takes to create a real community, how community engagement can help build your business, and why personal success doesn’t always equate with personal fulfillment. You can also subscribe to the Bokeh podcast on the Apple podcast app by clicking here Show Notes About Andrew and his family. [01:28] How Andrew got started working with the photography community. [02:51] Why empathy is important in community. [05:15] How the…

Episode 28: The Key to a Long and Successful Photography Career – Luke Edmonson
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Episode 28: The Key to a Long and Successful Photography Career – Luke Edmonson

What if someone told you that the key to the longevity of a photography career wasn’t about the art of photography? In this Bokeh podcast episode, Luke Edmonson shares how he found his own path in photography, his perspective on working with family members, and the big idea that has enabled a legacy of successful family of photographers. You can also subscribe to the Bokeh podcast on the Apple podcast app by clicking here. Show Notes Tell us a little about yourself (1:36)Where does the wonderful connection with your photographer father…