Episode 33: Is Blogging Relevant Anymore? – Carrie Swails
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Episode 33: Is Blogging Relevant Anymore? – Carrie Swails

“You only live life once, so you might as well do it as loud as possible.” So says today’s Bokeh podcast guest, Carrie Swails. A photographer and a blogger, Carrie has not only learned to leverage her personality to attract a unique client, but has created a popular blog (over 8 million unique visitors!) called Photography Awesomesauce. In this Bokeh podcast episode, Carrie discusses the significance of being yourself in business, the value of blogging in 2017, how important Pinterest can be in that process, and how automation can help…

Episode 32: Working on Your Own Terms – Matt Grazier
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Episode 32: Working on Your Own Terms – Matt Grazier

The primary benefit of running your own business is being your own boss, and yet so many photographers let their business run their lives. In this Bokeh podcast episode, Matt Grazier shares how he and his wife, Enna, have been proactive in creating a photography business that enables the life they want as they prioritize time with family, working, and time building community in the photography industry. You can also subscribe to the Bokeh podcast on the Apple podcast app or add to your playlist on Stitcher. Show Notes: Introduction to…

Episode 31: Creating a Clear Brand Position – Petronella Lugemwa
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Episode 31: Creating a Clear Brand Position – Petronella Lugemwa

Knowing who your clients are is half the job of marketing, and part of attracting that client is establishing a clear brand position. In today’s Bokeh podcast episode, Petronella Lugemwa recounts her fascinating journey from Uganda, to getting an MBA, to becoming a wedding photographer, and shares how her unique story enabled her to clearly establish her brand position as a photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app or add to your playlist on Stitcher. Show Notes: A Childhood That Spanned the Globe [01:18]From…

Episode 30: Using Instagram to Build Your Business – Lacey Oltman
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Episode 30: Using Instagram to Build Your Business – Lacey Oltman

You’re probably on Instagram, but do you know how to effectively use the social media platform to build your photography business? In this episode, Lacey Oltman walks us through how to build a purpose-driven Instagram account, and then how to create more compelling Instagram posts – both for the purpose of attracting the right client for your business! You can also subscribe to the Bokeh podcast on the Apple podcast app or add to your playlist on Stitcher. Show Notes: What is a Purpose-Driven Instagram Account [00:39]Defining the Perfect Client [02:43]The…