Are you looking to specialize in a very targeted niche, with no idea of how to market it?
In episode 83, photographer Cherry Thomas shares the one move she made that allowed her to turn her dream of photographing local elopements into a reality. Listen in as Cherry explains how a single blog post changed her career and the steps she took to make her specialized niche a success.
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About Cherry: Cherry is a Santa Barbara based photographer, specializing in elopements at the Santa Barbara Courthouse. When she’s not capturing the love of a special elopement, you can find her with her husband enjoying Star Trek, Star Wars, and Lord of the Rings.
Cherry’s Aha Moment: When she realized that she no longer wanted to convince someone to hire her through what seemed like an interview, she decided to stop listing out her “qualifications,” change her credentials to things about her, and be herself. Soon after, she began booking clients with similar interests as her or just because they felt like they knew her.
How Cherry Books Elopements in Santa Barbara: She created a page that explained step-by-step how to elope at the local Santa Barbara courthouse. This allowed for her to be found by couples coming in from out of town. Through the resources she provided, the couples immediately wanted to book her.
Photographers Mentioned in This Episode:
Andrejka Hirschegger Episode #15: A Photographer’s Gypsy Life
Andrejka Hirschegger Episode #56: How to Communicate with Your Clients
Blog Post: How To Get Married At The Santa Barbara Courthouse