Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!
In this special series, we’ll be exploring how to develop brand positions based on principles derived from Donald Miller’s book, Building a Storybrand.
In episode 363 of the Bokeh Podcast, Nathan chats with Leah Goetzel to discuss a potential change in her brand position as she approaches moving to a new market. Listen in as the brainstorm potential words and concepts to consider as she makes a big move in her business.
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Brand Position: The unique value prop that our businesses offer to our market.
Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Based in: Dallas, TX; possibly moving to CO (2:21)
Leah’s Goal: Would love to create a clear and concise brand position that embodies her brand for when she moves. (6:06)
Current Brand Position: Bold & Vibrant Imagery for Colorful & Kind Souls (8:12)
Why Leah Started Photography: (16:58)
1. Creative Outlet
2. Financial Freedom & Independence
3. Interactions with Clients
Reviewing Current Brand Position (19:02)
Leah’s Competition (25:20)
Brainstorming Brand Position Statements (37:55)