Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.
In episode 401 of the Bokeh Podcast, Julie Gile, a Green Bay brand photographer, joins us to discuss potential brand positions that highlight how she uses photography to help businesses tell their story and strategically convert new clients.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: The unique value prop that our businesses offer to our market.
Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Brand Position: Impactful photographic marketing involving brand strategy and photography. (4:45)
Why Julie Got Started in Photography (14:5)
5 Ways to Establish a Clear & Distinct Brand Position:
1. Be first to own a position
2. Offer a service that doesn’t exist
3. Offer a variation of a service
4. Name a target market
5. Present a unique message
Potential Brand Position:
I Tell Your Brand’s Story with Strategic Photographs
(Subtext: Impactful Brand Photography to Convert Your Next Client)