Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.
In episode 383 of the Bokeh Podcast, George Turner Bowman IV joins us to discuss refining his brand position to stand out from his competition while sharing his mission to serve his clients. Listen in as Nathan discusses how George can adjust his website and messaging to better reflect his brand position.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: The unique value prop that our businesses offer to our market.
Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Current Brand Position: Florida wedding photography made affordable, stress-free, and fun. (9:30)
Unique Value Proposition (14:05)
Affordable Photography in the Industry (14:21)
Why George Started a Photography Business (21:01)
1. To do something he loves
2. To be his own boss
3. To have purpose
George’s Competition (21:47)
Potential Brand Position: Everyone Deserves Professional Photos