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Episode 375: Brand Position Consultation – Frank Harrington IV

Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.

In episode 375 of the Bokeh Podcast, Frank Harrington joins us to refine his brand position and seek guidance on whether or not to merge his two brands.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Show Notes

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Based in: San Francisco Bay Area (3:53)

Goal: Looking for guidance on how to manage his portfolio and brands; two or three brands.

Current Brand Position: Photography for the Future Nostalgic (16:34)

Reasons for Shooting: (27:52)
1. Always been interested in the mechanics of camera gear.
2. You get to make people happy and document it.

Franke’s Competition: SF Wedding Photographer (35:14)

Nebulous – Hazy or unclear

Potential Brand Positions: (49:32)
Wedding Photography for San Francisco Car Lovers
Heirloom Wedding Photography for San Francisco Couples


Download our FREE Brand Position Worksheet!

Check out previous brand position consultation episodes!