How easy is it for potential clients to navigate through your website? Do you make it clear for them to actually get information about you and easily take the “next step” to book you?
In episode 511 of the Bokeh Podcast, Julia Bocchese of Julia Renee Consulting shares simple, practical steps that any business owner can take to audit their website for optimal user experience. Listen in to ensure you are providing your potential clients with a clear way to engage on your website, which can lead to more bookings!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position (4:30)
Creating a great customer experience (6:56)
Technique for time management (10:38)
Book Recommendation (15:04)
Company of One by Paul Jarvis
Rework by Jason Freed
Definition of UX (User Experience) (19:46)
How users interact with either a product or website
How photographers can start auditing their websites (24:14)
Start with Google Analytics to analyze time spent on your site, bounce rate, and number of pages per session
How page speed is related to SEO (37:53)
Steps photographers can do now to make improvements (45:07)
1. Check navigation and see what you’ve named your links
2. Have CTA’s (Calls to Action) on every page and at the end of blog posts
3. Structure blog posts to be visually appealing (photos interspersed in text)
How can photographers track the improvements to their site? (55:10)
1. Continue to check Google Analytics after making changes to your site
2. Track the number of leads you’re receiving after making changes