Episode 510: Brand Position Consultation – Nikki Shefchik

What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand positioning is a great place to start.

In episode 510 of the Bokeh Podcast, Nikki Shefchik of Daphodil Photo joins us to explore how she can incorporate her focus on IPS to her brand position. Listen in to hear the recommendations and ideas that will help her stand out from her competition!

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Show Notes

Location of Nikki’s photography business:  Appleton, Wisconsin (3:45)

Definition of a Brand Position Statement: (5:25)
A unique value proposition (UVP) that sets your business apart from the competition in your market.

Benefits of a Clear and Distinct Brand Positioning: (6:10)
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts

Nikki’s focus: Family and Newborn Photography (8:46)

Pain points of Nikki’s client base (23:00)

Driving motivation for Nikki and her photography business (29:32)

Analysis of Nikki’s competition (39:00)

Potential Brand Position Statement (57:44)
Heirloom Photographs for Appleton Families


Ready to begin working on Brand Positioning for your business? Check out our free downloadable worksheet today, and learn more about how to position yourself in your market!