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Episode 347: A Vital Component of Strong Search Rankings – Victoria Rayburn

Is your website showing up in online searches for your services?

In episode 347 of the Bokeh Podcast, Victoria Rayburn shares her strategy for utilizing long-tail keywords to increase your results for strong search rankings. Listen in as she shares the top tools you should be using to improve the search engine optimization on your website.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Show Notes

Brand Position: Giving couples wedding photos that will help them remember their vows and why they chose their spouse. // Wedding photos for joy-filled couples who can’t wait to be married. (3:44)

Advice for Photographers: Don’t let your work come before your relationships. (9:17)

Outsourcing: (13:08)
Kiss Books
Web Design

Recipe for Deciding to Outsource: (18:23)
Calculate the COB and determine how much you want to pay yourself.
Look at what is left over, and see what would be feasible.

Develop Systems and Automations (20:03)

Book Recommendations: Superfans by Pat Flynn – bit.ly/bp-superfans (23:40)


The Gear Bag: Deodorant (26:06)

Background in SEO (28:00)

First Website’s Biggest Weakness: Speed (30:43)

Tools for SEO:
Google Search Console: search.google.com/search-console
Blog Stomp: stompsoftware.com/blogstomp
WP Smush It: wordpress.org/plugins/wp-smushit
Imagify: wordpress.org/plugins/imagify
Google Pagespeed Insights: developers.google.com/speed/pagespeed/insights
Google Keywords Tool: ads.google.com/home/tools/keyword-planner
The Keyword Tool: keywordtool.io
SEO Yoast: yoast.com/wordpress/plugins/seo

Keywords: Ideas and topics that define what your content is about. (36:10)

Head Keywords: Broad keywords (38:44)

Long-Tail Keywords: Specific keywords that your potential clients would be searching for your services. (40:18)

Primary Benefit of Long-Tail Keywords: Getting your work in front of your ideal customer. (41:13)

5 Rules to Identifying Strategic Long-Tail Keywords: (43:06)
1. You need a long-tail keyword for every page and every blogpost of your website.
2. BUT you need a different long-tail keyword for every page and every blogpost of your website.
3. Your long-tail keyword needs to be relevant to your webpage.
4. Long-tail keywords have 4 or more words.
5. Long-tail keyword should have between 1-100 searches per month.

What’s Next:
1. Create a spreadsheet to track long-tail keywords with the following columns:
– Web Page
– Long-Tail Keyword
– Keyword’s monthly searches
2. Think through ideal client’s searching habits.
3. Go through your list of webpages and match them with a long-tail keyword.