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Episode 480: Brand Position Consultation – Whitney Smith

What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand position is a great place to start.

In these special Brand Position Consultations, we explore developing unique brand positions with professional photographers. In episode 480 of the Bokeh Podcast, Whitney Smith of Dandelion Photography joins us to refine her brand position as a senior and teen photographer who brings fun and happiness to her clients through their experience with her. Listen in to hear the recommendations and ideas that will help her stand out from her competition even more.

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Show Notes

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Based in: Midland, Texas

Focus: Fun and creative sessions for teens and seniors

Biggest pain points for clients: (13:14) People can’t relate to them due to the age difference

 Motivation for starting a photography business in this market (15:54)

Analysis of the competition (22:47)

4 Ways to Establish a Clear and Distinct Brand Position: (31:20)
1. Be the first to offer a service in your marketplace
2. Be the first to own a position for a service that already exists
3. Offer a variation on a service
4. Name a target market

Diving into Whitney’s current position statement (33:40)

1. Add more color to the website to highlight your target market
2. Include images that show extreme happiness
3. Update copy on the website to communicate what clients will experience with Whitney vs the other area photographers
4. Include a Call to Action


Want to learn more about the importance of a brand position?

Listen to this episode >> brand position

Download our FREE Brand Position Worksheet!

Do you have your brand position figured out? We talk a lot on the podcast about defining your clear and distinct brand position, so we created this resource to help you get started. Check out our special brand position consultation episodes, along with a free downloadable to help you define your brand position! Download Now >>