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Episode 352: Brand Position Consultation – Paige Daniels

Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!

In this special series, we’ll be exploring how to develop brand positions based on principles derived from Donald Miller’s book, Building a Storybrand.

In episode 352 of the Bokeh Podcast, Nathan chats with Paige Daniels to discuss her existing brand position and how to better communicate it with potential customers!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Show Notes

Brand Position: The unique value prop that our businesses offer to our market.

Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Paige’s Competition (22:42)

Brand Position: Capturing the everyday magic of family life. (28:21)

Nathan’s Recommendation: Move your brand position statement to a more prominent position of your site. (39:01)

Article Mentioned: bit.ly/bp-mission-position
Anna Anderson’s Episode: bit.ly/bp-345

Download our FREE Brand Position Worksheet!

Check out previous brand position consultation episodes!