Episode 352: Brand Position Consultation – Paige Daniels
Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!
In this special series, we’ll be exploring how to develop brand positions based on principles derived from Donald Miller’s book, Building a Storybrand.
In episode 352 of the Bokeh Podcast, Nathan chats with Paige Daniels to discuss her existing brand position and how to better communicate it with potential customers!
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Show Notes
Brand Position: The unique value prop that our businesses offer to our market.
Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Paige’s Competition (22:42)
Brand Position: Capturing the everyday magic of family life. (28:21)
Nathan’s Recommendation: Move your brand position statement to a more prominent position of your site. (39:01)
Links
sundayvibesphoto.com
instagram.com/sundayvibesphoto
Article Mentioned: bit.ly/bp-mission-position
Anna Anderson’s Episode: bit.ly/bp-345