Are you intimidated with the thought of building a photography brand that represents you?
In episode 88 of the Bokeh Podcast, Danette Chappell shares how she built a brand that reflected her style and attracted adventurous couples eloping in Las Vegas. Listen in as she provides three steps to creating a powerful brand that you’re passionate about.
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About Danette: Danette is a Las Vegas-based wedding and elopement photographer who’s photographed over 1,500 weddings and elopements in 14 different states. She has a passion for teaching business and helping other creative entrepreneurs succeed. She’s also a staff writer for Fstoppers.com and leads a monthly entrepreneur meeting for creatives in Las Vegas. She’s been featured in many online publications including Shoot and Share, Offbeat Bride, Forbes, The Knot, Weddingwire, and Bridal Guide. She also loves cats, Harry Potter, and the occasional video game.
Danette’s Aha Moment: After being in business for a few years and moving to Las Vegas, she realized that she was so focused on the technical aspect of her business that she had no interest in the business side of her business. When she decided to take the business side seriously, she saw a positive change in her business. She made this change by investing in education to learn more about business rather than technicalities of photography.
Danette’s Advice on Creating Free Time: Set the expectations with your clients of what hours you’re working and you don’t have to go back on it.
How to Stand Out in A Group of Photographers
Create a niche that you love.
Danette’s Niche: High-end adventurous elopements.
What is a brand? The perception that is in someone’s mind when they think of your company.
Three Steps to Create a Powerful Photography Brand:
1. Know and understand your “why.”
2. Define your ideal client.
3. Create a clear distinction for your brand.