Why is the conversation about money and pricing so complicated? Did you play the guessing game when it came to determining your pricing strategy when starting your business?
Dr. Tomayia Colvin is changing that conversation. Check out episode 547 of The Bokeh Podcast to hear how simple pricing for photography can truly be! Just 3 simple steps to determine your baseline price? Yep, that’s all it takes.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position (3:15)
Creating a great customer experience (20:45)
Technique for time management (25:45)
Book recommendation (33:25)
Who Moved My Cheese? by Spencer Johnson
How did Tomayia learn the strategy of pricing for her photography business? (38:35)
Why is the conversation about pricing complicated? (42:24)
What can be done to change the perception of money/pricing in the industry? (44:55)
How can photographers adjust to serve the larger population? (52:40)
What questions should photographers ask before setting their pricing? (54:57)
1. Determine your monthly expenses to set your baseline needs
2. Determine how many sessions you have time to shoot each month
3. Set pricing by taking the total amount that you need to make and divide it by the # of sessions you can shoot = per session price is established!
Text “showmethemoney” to (833) 562-0499