Are you unsure whether or not your website reflects the heart of what it is that your potential clients want or need? Are you looking for a more targeted and balanced marketing approach when it comes to what information you provide? Do you have too much copy? Not enough? Too many images? Too few?
In Episode 579 of the Bokeh Podcast, Kate Storey shares her expertise in the marketing field, specifically as it relates to the photography industry. When it comes to your website, trying to craft the perfect copy can feel elusive, but it doesn’t have to be! Tune in as we chat about practical ways that you can speak directly to the wants and needs of your clients, by creating a balance between your portfolio images and the copy on your website.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Kate’s introduction (0:37)
Brand position (1:56)
Creating a great customer experience (7:25)
Technique for time management (8:47)
How would Kate recommend carrying out time blocking more consistently? (11:48)
Book recommendation (17:33)
What is Kate’s view on the balance between portfolio images and effective copy on a website, for the sake of converting clients? (22:08)
What is Kate’s view on the balance between photographers sharing about themselves and speaking to the needs and desires of their clients? (25:54)
3 Ways To Understand What Clients Need or Want (30:00)
- Learn to understand their why
- Don’t stop at your first answer
- Looking for emotional words or stories that your clients
3 Things to Include in Your Website Copy (42:55)
- Speak to what it is that they want (their emotional need)
- Tell them how you can deliver on that
- Show them the emotional end result
What would the copy sound like in a real life example? (50:29)