Over the last year at Bokeh Podcast, we have spent so much time reviewing brand positions, that we thought it was time to offer live brand consultations!
In this special series, we’ll be exploring how to develop brand positions based on principles derived from Donald Miller’s book, Building a Storybrand.
In episode 358 of the Bokeh Podcast, Nathan chats with Rachel Sima-Castro, a northern California-based photographer to define a brand position that empowers women and their families and matches the mission behind her brand.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: The unique value prop that our businesses offer to our market.
Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Based in: Sacramento, CA and serving Northern CA (3:15)
Specializing in: Film portrait photographer (3:15)
A Glimpse at Rachel’s Competition (10:35)
Rachel’s Current Brand Position: Dreamy, intimate photography for women and families. (12:31)
Creating Separate Brands (12:31)
Frequently Used Words in Rachel’s Brand: Intimate, Feminism, Portraitist, Film
Rachel’s Goal: Find language for film that clients will understand.
Rachel’s Competition (36:51)
Brainstorming Brand Position Statements (42:46)
Describing Experience vs. Product (52:01)
Potential Brand Position Statements: Honest, Intimate Portraiture for Women (53:00)