Have you refined your brand position? We recently introduced a special series called Brand Position Consultations, where we explore developing unique brand positions with professional photographers.
In episode 383 of the Bokeh Podcast, Katurah Turner joins us to define a brand position that will set her apart in her market based on her love of documenting families and weddings. Listen in as we also discuss the difference between brand position, tagline, and mission statement.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: The unique value prop that our businesses offer to our market.
Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Brand Position vs. Tagline (4:15)
Katurah’s Reason for Brand Name & Tagline (5:23)
Unique Value Proposition (10:22)
Why Katurah Started Photography (13:08)
1. Capturing her daughter who wouldn’t smile for others.
2. Fell in love with capturing the love in weddings.
Katurah’s Competition (18:00)
Potential Brand Position: Your Family Documentarian