Have you refined your brand position? In this special series called Brand Position Consultations, we explore developing unique brand positions with professional photographers.
In episode 406 of the Bokeh Podcast, Erin Kaminski joins us to discuss potential brand positions that highlight her desire to help couples easily plan for their wedding photography needs.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position: The unique value prop that our businesses offer to our market.
Benefits of a Clear and Distinct Brand Position:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Based In: Providence, RI (3:47)
Shooting for: 2 years (4:08)
Specializing in: Weddings, maternity, and newborn (7:00)
Gretchen Reuben’s Four Tendencies
Erin’s Competition (26:09)
Potential Brand Position: Wedding Photography Made Easy