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Episode 513: Brand Position Consultation – Sunshine Miller

What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand positioning is a great place to start.

In episode 513 of the Bokeh Podcast, Sunshine Miller of Natural Sunshine Photography joins us to explore how she can capitalize on her unique location as a way to grow her business. Listen in to hear the recommendations and ideas that will help her stand out from her competition!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Show Notes

Definition of a Brand Position Statement: (2:00)
A unique value proposition (UVP) that sets your business apart from the competition in your market.

Benefits of a Clear and Distinct Brand Positioning: (3:00)
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management

Focus of Sunshine’s photography business (6:14)
Gatlinburg, TN
Families and couples (occasional weddings)
Outdoor focus in the Great Smoky Mountain National Park

Pain points of Sunshine’s client base (23:24)

Driving motivation for Sunshine and her photography business (26:15)

Analysis of Sunshine’s competition (32:00)

Potential Brand Position Statements (50:25)
Gatlinburg’s Premier Family Photographer
The Smoky Mountain Family Photographer
Smoky Mountain Portrait Family Photographer
Heart-warming Family Photographer in the Smoky Mountains


Ready to begin working on Brand Positioning for your business? Check out our free downloadable worksheet today, and learn more about how to position yourself in your market!