Time flies. Before you know it, you are several years into your photography business and realize that you haven’t quite nailed down exactly what your business focuses on or how to clearly convey to your client base what you offer them. It’s never too late to refine your brand position or even create something completely new!
In episode 534 of the Bokeh Podcast, Chris Jones chats with Nathan about how to dial in the messaging for his brand in order to reach the ideal client for his headshot and commercial photography business. Listen in to hear the recommendations and ideas that will help him stand out from his competition!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Definition of a Brand Position Statement: (4:30)
A unique value proposition (UVP) that sets your business apart from the competition in your market.
Benefits of a Clear and Distinct Brand Positioning:
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Focus of Chris’s photography business (9:50)
What makes Chris’s photography unique? (17:05)
Pain points of client base (25:25)
Background of Chris’s journey to photography (27:35)
Analysis of competition (43:00)
Potential Brand Position Statements (54:00)
The Easiest Headshot Experience in Detroit
Effortless Headshots in Detroit
Effortless Portraits for Detroit Professionals
Ready to begin working on Brand Positioning for your business? Check out our free downloadable worksheet today, and learn more about how to position yourself in your market!