Which is more effective in booking clients – the attractive elements of a website or the practical information shared on the pages?
Both! Karie Denny shares with us in episode 490 of The Bokeh Podcast that a professional website should be both aesthetically appealing AND informative! Listen in as she shares tips for what to avoid when designing your website, as well as key elements that are must-haves!
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Ace and Whim’s Brand Position (5:15)
Creating a great customer experience (9:33)
Balancing time between family and running a business (17:49)
Book Recommendation (23:51)
Building a StoryBrand by Donald Miller
Elements of a website that are visually appealing but not necessarily helpful in converting clients: (29:16)
1. Using pretty fonts that are difficult to read
2. Too little copy
3. Designing a website for peers instead of potential clients
Strategies for effective website design: (46:41)
1. Clear and creative CTA’s (Calls to Action)
2. Include movement and transitions on your pages
3. Have a clear and present brand position
4. Offer a freebie that allows you to capture email/contact info
5. Create a visual flow