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Episode 332: Strategic Marketing for Wedding Pros – Ashley Ebert

Have you created a strategic marketing plan for this year? Maybe you’re looking for advice on where to start!

In episode 332 of the Bokeh Podcast, Ashley Ebert of The Abundance Group and The Simply Elegant Group joins us to share the marketing formula she and her father developed for their clients to build a successful marketing plan. If you’re ready to strategically think through every potential marketing channel, this episode is for you!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Show Notes

Brand Position: The wedding planner for the everyday couple; saving their couples more than they cost them.

Advice for Photographers: Learn from others, test, and adjust; continue to repeat this process. (26:20)

Technique for Time: (29:48)
Mindset: Concept of Work/Life Integration
Tactical: 30 Minute End-of-Day Wrap Up

Content Recommendations: (34:25)
Building a Storybrand Podcast – bit.ly/bp-storybrandpodcast
Mind Your Business – mindyourbusinesspodcast.com
Online Marketing Made Easy with Amy Porterfield – bit.ly/bp-onlinemarketingmadeeasy
The Art of Online Business with Rick Mulready – bit.ly/bp-artonlinebusiness
Marketing Your Business with Stu Mclaren – bit.ly/bp-marketingyourbusiness
On Purpose with Jay – bit.ly/bp-onpurpose

Awesome Marketing Formula (37:08)
A – Advertising
W – Website
E – Education
S – Social Media
O – Other
M – Meeting New People
E – Email Marketing

Advertising on Facebook: There is a slight learning curb. (39:40)

Website Opportunity: Creating a clear message. (41:22)

Education: Position yourself as an authority of knowledge to your prospective clients. (46:50)

Social Media: Pick your platform and be all in. Ashley isn’t paying attention to TikTok for now, but focused on Pinterest in 2020. (53:46)

Other Opportunities: Take time to think through something unique to do in your marketing. (58:14)

Meeting New People: Change your mindset from sharing your business to learning about other businesses. (1:01:21)

Email Marketing: Look at your ideal client through psychographics and behaviors in order to create better content for them. (1:10:55)

Wedding Pros Guide to Abundance FB Group: facebook.com/groups/weddingprosguidetoabundance
Building a Storybrand – bit.ly/bp-storybrand
Episode 270 – Sharee Davenport – bit.ly/bp-270