Do you ever wonder how you can drive print sales in your photography business?
In episode 76 of the Bokeh Podcast, photographer James Kelly of Scotland shares how he has built a business that focuses on providing his clients with a physical product. Listen as he shares his three step process for growing print sales.
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About James: James is a wedding, landscape, and equine photographer in North East Scotland. When he’s not shooting, you can find him spending time with his fiancee, son, and cocker spaniel.
James’ “Aha” Moment: When he had his first son, it changed the outlook on his whole life and business.
James’ Guide to Sales for Prints & Albums
1. Review your pricing and make your print sales a priority. James charges more for his service so he can price his prints lower and the client ends up getting more for their money.
2. Communicate the quality of your services & offerings to your clients.
3. Select a company that will provide you with the best quality.