Episode 255 – Restarting a Photography Business in a Small Town – Janean Gray

Have you ever considered relocating your photography business to a smaller town? The process of starting over can be scary and overwhelming.

In episode 255 of the Bokeh Podcast, Janean Gray discusses how she successfully moved her business from a big city to a small town. Listen in as she shares the advice on how to get connected, build your brand before moving, then nurture relationships once you’ve relocated!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Show Notes

Technique for Time: (02:47)
1. Utilizing services and putting processes in place, like Photographer’s Edit and Honeybook.
2. Move your office to your studio.
3. Set aside time to do something for yourself, like running.

Book Recommendations: High Performance Habits by Brendan Bouchard –bit.ly/bp-high-performance-habits (10:57)

Advice for Photographers: Make friends with local photographers.

Brand Position: (20:08)
Newborn Photography – Timeless Newborn Photography with a Luxury Boutique Experience (20:37)
Wedding Photography – Luxury Country Weddings with a Mix Between Classic and Photojournalistic (21:49)

The Gear Bag: Pre-Sterilized Pacifiers (28:18)

I have learned that is it about building relationships and nurturing those relationships. (33:38)

Ways to Restart in a New Market: (35:18)
1. Facebook Groups

2. In-Person Networking Groups
3. Facebook Ads

A Look Inside Janean’s Facebook Ads: (39:41)
– Generic ads within a small radius around the town to women with small children to like her page.
– Boosting posts for open model calls for newborns to a generic area including “everyone.”
– Geo-targeting around a specific venue if there is a wedding expo going on, because there are brides in that area.

Where are Janean’s Clients? (41:29)
Newborn Clients are on Facebook
Wedding Clients are on Instagram

Testing Your Pricing Through Mini Sessions: Let your clients choose the number of digitals they want so you can see what is more popular and will sell better! (44:19)

Facebook – Janean Gray Photography at Magnolia Lane Studio: facebook.com/gainesvillephotographer
Allison Chipman of Allie Marie Photography