Branding photography has become a popular niche over the last few years, but have you explored ways to create recurring revenue with these clients?
It’s important to educate your branding photography clients on how to use their images for marketing purposes and continue to keep them updated! In episode 448 of the Bokeh Podcast, Tanya Smith joins us to share how she’s created recurring revenue from her branding photography clients and introduces the concept of selling a retainer option as a service in her business.
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Brand Position: Elevate your brand image with storytelling photos that sell. (33:35)
Technique for Time: Plan & follow through and outsourcing (12:03)
How & Why Tanya Got Started in Branding Photography ()
Flexibility in Schedule
Shooting Less Sessions for More Profit
Playing on Strengths
Planning for Branding Shoots (36:09)
1. Setting goals
2. Develop an itinerary
3. Manage logistics
Making Clients Comfortable Branding Shoots (39:39)
Branding Photography as a Recurring Revenue (45:46)
1. Having clients come to you year after year.
2. Social media clients need images on a regular basis and social media management.
3. Retainer as photographer for new employee hires and more.
Moving Towards Retainer: (49:10)
1. Have your first shoot with your client to show your value.
2. Have a conversation based on their needs.
3. Offer a custom package.
Tanya’s Course (52:35)
Big Picture View Episodes:
Episode 12 – Two Big Ideas That Will Improve Your Photography Business Immediately!
Episode 21 – Setting Goals: A Different Perspective
Episode 336 – Workflow Wednesday: Setting Goals for 2020