Episode 342: The 4 Pillars of Branding – Bernel Westbrook
Are you struggling with where to start when it comes to building a brand for your business?
In episode 342 of the Bokeh Podcast, Bernel Westbrook of Branded by Bernel joins us to discuss the four pillars that make up a good brand. Listen in as she dives into the importance of each pillar and how they can help you establish a unique brand that represents you.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes
Brand Position: (1:53)
Advice for Photographers: Start time blocking from the beginning. (4:31)
Technique for Time: Take a day off during the week. (8:03)
Closed on Thursdays.
Content Recommendations: Mistakes Make Magic Podcast – bit.ly/bp-mistakesmakemagic (10:26)
Branding vs. Brand: (14:58)
Branding is a feeling.
Brand is your position as your business (visual and voice).
4 Pillars of Branding: (15:59)
Visuals
Values
Vision
Voice
Your Visuals: Visuals should be cohesive. (16:41)
Ex: Logo Design, Website, Brochures, and Guides
Your Values: Importance of Core Values (23:11)
Your Vision: Your business and brand plan. (25:01)
Your Voice (26:32)