Have you considered what message your brand tells potential customers?
In episode 320 of the Bokeh Podcast, Folasayo and Ndidi Ayoola of Oda Creative share the importance of developing a professional brand and the elements that impact the visuals. Listen in as they share the 5 mistakes they see brands making in developing their brand identity.
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Folasayo on Communication: (6:13)
Listening 80% of the Time
Clarify 10% of the Time
Speak 10% of the Time
Brand Position: Design studio that specializes in creative, out of the box designs to help clients stand out; living where art intersects with science. (11:01)
Advice for Photographers: (19:15)
Dream big and plan small.
Understand why you’re in business in the first place.
Technique for Time: (23:53)
Time blocking for business.
Spend time together doing the things they enjoy.
Where Amateur Artwork Falls Short: (35:14)
5. Avoid Raster Images
Knowing or Not Knowing What You Want (48:21)