Tequila, transparency, and top-notch service: the perfect recipe for a high-end wedding photography business?
In episode 477 of The Bokeh Podcast, John Lyons pours us a sample of his favorite ingredients for maintaining a successful business in the high-end wedding market. Listen in as he shares his secret sauce for making all of his clients feel like a million bucks.
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Brand Position: (1:56)
Photography for fun and stylish couples
Creating a great customer experience: (5:41)
Make your customer/client feel like they are your only client!
Technique for Time: (17:35)
1. Outsource non-creative tasks
2. Time chunk
Book Recommendation (28:04)
Never Eat Alone by Keith Ferrazzi
Definition of a High-End Wedding (33:17)
How John entered the margarita world (41:15)
Important people skills for working with high end clients: (45:38)
1. Grace Under Fire
2. Be Prepared for Anything
3. Always Be on Your Game
Maintaining your style over time (55:01)
How to enter the high-end market: (58:26)
1. Serve the PEOPLE who have high end events
2. The Law of Attraction – you don’t find them, they find you
3. Remember that you’re on stage at every event
John’s Favorite Tequilas: (1:08:11)