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Episode 30: Using Instagram to Build Your Business – Lacey Oltman

You’re probably on Instagram, but do you know how to effectively use the social media platform to build your photography business? In this episode, Lacey Oltman walks us through how to build a purpose-driven Instagram account, and then how to create more compelling Instagram posts – both for the purpose of attracting the right client for your business!

You can also subscribe to the Bokeh podcast on the Apple podcast app or add to your playlist on Stitcher.

Show Notes:

What is a Purpose-Driven Instagram Account [00:39]
Defining the Perfect Client [02:43]
The Informative Instagram Account [04:26]
The Lifestyle Instagram Account [06:35]
The Specialty Instagram Account [08:40]
The Aesthetic Instagram Account [09:16]
Writing Compelling Captions [12:33]
Tell Stories, Don’t Push Sales [14:44]
Add Value to Your Content [17:48]
Mixing the Long and Short [18:50]
Hashtags Further Your Reach [22:09]
Localize Your Hashtags [24:08]
Use 10-20 Less Popular Hashtags [26:07]
Get Reposted and Gain Followers [28:38]
Post Content Consistently [30:32]
Use Holidays to Your Advantage [32:49]
Take Advantage of Marketing Solutions [34:44]
More Likes, More Comments, More Followers [36:41]

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