Knowing who your clients are is half the job of marketing, and part of attracting that client is establishing a clear brand position. In today’s Bokeh podcast episode, Petronella Lugemwa recounts her fascinating journey from Uganda, to getting an MBA, to becoming a wedding photographer, and shares how her unique story enabled her to clearly establish her brand position as a photographer.
A Childhood That Spanned the Globe [01:18]
From Chemical Engineering to Photography [04:58]
Keeping a Clear and Specific Brand Position [08:36]
Focusing on Multicultural Weddings [10:18]
Going with the Flow [12:20]