Episode 558: How to Make More Money by Refining Your Brand – Taylor Fisher

Want to know how to find the right target market for your brand? The first step is to text your mom! (She’s probably waiting for you to call anyway.)

On episode 558 of the Bokeh Podcast, we’re so happy to have our returning guest, Taylor Fisher, on to talk about how refining your brand cannot only make you more money but also create loyalty with your clients. Listen in to hear some great tips and advice on how to strategically refine your brand through finding your target audience to create an unforgettable brand experience.

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Show Notes

Brand position (7:14)

Creating a great customer experience (9:39)

What differentiates your business from others (12:16)

Technique for time management (21:24)

Outsourcing/Delegation (27:11)

Book recommendation (39:45)
Chillpreneur by Denise Duffield-Thomas
Get Rich, Lucky B*tch! by Denise Duffield-Thomas

Thoughts on Starting Pricing (41:40)

Context on Brand Significance and Brand Experience (46:10)

Significance of Environment for Building Brand Experience (55:45)

Steps for Finding your Target Market (58:00)
1. Know what to have to bring to the table
2. Work with what you know
3. Know what work you’re passionate about
4. Your business should serve your lifestyle

Principles for Developing a Brand Experience (1:05:57)
1. Awareness
2. Commitment
3. Show Your Pricing
4. Hire a Designer
5. Pick 1-2 Social Media Platforms to Commit to, and Show Up
6. Make People Feel Good

Approach on How to Make Clients Feel Good (1:11:30)

How to Win Friends and Influence People by Dale Carnegie
Effortless by Greg McKeown 
Essentialism by Greg McKeown