Memberships | Podcast

Episode 531: How to Create and Manage a Portrait Membership – Annemie Tonken

How many memberships or subscriptions do you have as an individual? But have you considered offering a membership to your clients so that they feel like they are part of a “team” or exclusive group?

Consider the benefits: consistent income, minimal education needed after the first session, easy add-ons, and more! In episode 531 of the Bokeh Podcast, Annemie Tonken walks us through her process of running a portrait membership for clients. Listen in to hear steps and must-haves for starting the membership, as well as tips for how to effectively maintain and grow the membership.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Brand Position (3:07)

Book Recommendation (15:10)
Tiny Beautiful Things by Cheryl Strayed
Scary Close by Donald Miller
Building a Storybrand by Donald Miller

Creating a great customer experience (17:50)

Technique for time management (21:32)
Michael Hyatt’s Full Focus Planner

Outsourcing/Delegation (around 22:52)

What exactly is a portrait membership? (25:30)

What is the pricing structure of the portrait membership? (27:43)

Potential drawbacks to running a portrait membership (32:56)

How to get started with a portrait membership (36:43)
1. Plan, plan, plan!
2. Implement legally appropriate contracts
3. Set up key technical functionality (self-scheduling, automatic billing)

Key ideas for managing the portrait membership (55:04)
1. Clear and consistent communication is key!
2. Take care of your members! (locked-in pricing, easily accessible galleries, surprises!)

Links:
https://www.charitywater.org
https://www.thiscantbethathard.com
https://www.megapixie.com/
https://www.instagram.com/thiscantbethat
https://www.bokehbookshelf.com
Business Brainstorming with Colie James
The Simple Sales System