Have you set your mini sessions up to be as profitable as your regular sessions?
In episode 431 of the Bokeh Podcast, Rebecca Rice joins us to break down how she’s structured her mini sessions to allow her to successfully up-sell additional digitals after the session! Listen in as she shares four steps to successful mini sessions, along with how to approach your marketing strategy.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Brand Position (1:44)
Client Experience: Preparation & Education (5:32)
Technique for Time: Set boundaries (8:53)
Outsourcing/Delegation: Editing & Virtual Assistant (12:37)
Finding a VA (14:24)
Book Recommendations: Traction by Gino Whickman (15:39)
Why Mini Sessions (20:24)
Pricing Structure for Mini Sessions: (22:40)
5 images included
Set of 3 $90
Full Gallery for $200
Steps to Market Your Minis
1. Give Yourself 6 Weeks to Advertise
2. Open up one date at a time.
3. Open Up to Your Email List
4. Go Public With It on Facebook and Ads
4 Keys to Successful Mini Sessions (35:03)
1. Setting Up the Right Structure (35:03)
2. Upsell Your Full Gallery (36:29)
3. Excellent Communication (38:45)
4. Automate Where You Can (42:09)
Amy & Jordan
Outsourcing with Love
Episode 331: Henry Chen: An Intro to Chatbots Marketing