Episode 304: How to Create a Great Marketing Plan – Heidi Thompson

Marketing is an essential part of any business, but are you creating a marketing plan that sets you up to achieve your goals?

In episode 304 of the Bokeh Podcast, Heidi Thompson explains why creating a great marketing plan is important for your business. Listen in as she walks through the benefits of developing a marketing strategy, along with how to create a plan that leads to success.

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Show Notes

Brand Position: Help wedding professionals grow their business without going crazy in the process. (2:49)

Advice for Photographers: Do things with intention. (6:41)

Technique for Time: Ask what are your 3 most important things to move me closer to my goals. (9:24)

Podcast Recommendation: mindyourbusinesspodcast.com with James Wedmore (10:37)

Approaching a Marketing Plan: Make as many of your marketing decisions up front so CEO you can delegate to the worker you. (14:27)

Benefits to Creating a Marketing Plan: (16:59)
1. Clarity & Focus
2. Allows you to do more of what’s working and less of what’s not.

Tracking Your Data: (20:23)
1. Map your data with the tool that works best for you (spreadsheet, pen and paper, etc)
2. Quickbooks
3. Google Analytics

Drawbacks of Not Having a Marketing Plan: (24:53)
1. Waking up every day not knowing what you’re doing.
2. Developing overwhelm by having too much to accomplish without a plan in place.

Creating a Marketing Plan: (29:08)
1. Goals – Set your goals with numbers.
2. Research – Interview your best clients, do a competitive analysis. Get the training here: evolveyourweddingbusiness.com/webinar
3. Messaging – Review your communication in your brand.
4. How – When, where, what, and how you’re going to market.
5. Measure – Check in on the results on your efforts on a weekly, monthly, and quarterly basis.