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Episode 290: Captivate, Convert, and Clone Your Ideal Client with Copy – Jess Jordana

Does your website copy clearly convey the unique value you bring to your ideal clients?

In episode 290 of the Bokeh Podcast, Jess Jordana explains how she works with creatives to write website copy that will captivate, convert, and clone your ideal client. Listen in as she shares how you should approach clear communication through an audit of your existing copy.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Show Notes

Brand Position: Helps business owners connect, convert and clone their dream people with their message, while focusing on connection. (2:02)

Advice for Photographers: Start before you’re ready. (3:38)

Technique for Time: Carve out free time & operate by Parkinson’s Law: work expands into he time that is available. (6:24)

Book Recommendations: (9:18)
Bread & Wine by Shauna Neiquist – bit.ly/bp-breadandwine
Deep Work by Cal Newport – bit.ly/bp-deepwork
The Pumpkin Plan by Mike Michalowicz – pumpkinplan.com

Words that Your Potential Clients Won’t Relate to: (15:06)
Joyful Couples (without specificity)

Communicating Clearly vs Clearly to Your Ideal Client: (19:27)
Your brain needs hooks and pegs to hang information on. You can communicate something clearly, but unless you provide the hooks and pegs for your clients to relate to, they aren’t going to comprehend what you’re trying to communicate.

How to Tweak Your Website Copy to Attract Your Ideal Clients: (24:53)
1. Go through every page of your site and do an action audit, then create page goals.
2. Review your homepage, making your goal to get them off of it.
3. View your website copy as a conversation.