What are you doing to stand out amongst the throngs of photographers in your market? A strong, distinct brand positioning is a great place to start.
In episode 501 of the Bokeh Podcast, Nadine Nasby of Nadine Nasby Photography joins us to refine her brand position as a senior and wedding photographer. Nadine has extensive experience in documentary photography and would love to incorporate more of that style into her brand. Listen in to hear the recommendations and ideas that will help her stand out from her competition!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Definition of a Brand Positioning Statement: (3:45)
A unique value proposition (UVP) that sets your business apart from the competition in your market.
Benefits of a Clear and Distinct Brand Position: (4:15)
A. Enables Potential Clients to Immediately Know Your UVP
B. Filters Irrelevant Potential Clients
C. Simplifies/Focuses Marketing Efforts
D. Encourages Better Time Management
Based in: Orlando, FL (7:30)
Focused on: Documentary wedding photography and HS Senior photography (16:30)
Target Customer’s Biggest Pain Points (25:20)
Why Nadine Became a Photographer (29:49)
What Nadine is looking to accomplish with a revised brand position statement (34:30)
Nadine’s Competition Analysis (40:20)
Nathan’s Suggestions (50:00)
1. Include more of Nadine’s past work on her website
2. Focus on one type of photography, or build a second brand for senior photography
3. Work with a designer to create a website that builds the brand
Potential Brand Position Statement: “Orlando’s documentary photographer”
Ready to begin working on Brand Positioning for your business? Check out our free downloadable worksheet today, and learn more about how to position yourself in your market!