Episode 415: Creating a Niche: All-Inclusive Elopements – Samantha Josette Ward

With elopements becoming more prominent in the wedding industry, have you considered how you could provide an exclusive service for you clients?

In episode 415 of the Bokeh Podcast, Samantha Josette Ward joins us to share how she found her niche in all-inclusive elopements, where she’s the primary (and often only) vendor that a couple books. Listen in as she shares how she approaches the planning process to create this unique service for her clients.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Show Notes

Experience: (1:55)
Photography 5 years
Wedding industry 10 years

Customer Experience: Treat your couples more like friends and less like clients. (2:13)

Delegation/Outsourcing: Housecleaner and grocery delivery. (8:44)

Inspiration: Traveling and magazines. (12:57)

Book Recommendations: Girl, Stop Apologizing (14:53)

Brand Position: All-inclusive elopement packages (photography, planning, design, florals, officiating, hair & makeup, etc). (17:39)

Design in Elopements (12:11)

Defining a Niche Brand Position (24:24)

Becoming Ordained (26:11)

Workflows to Maximize Profit (31:33)






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