Episode 496: Adding Video to Grow Your Photo Business – Kelli White

Have you considered offering more than the traditional photography package to your clients? Diversifying can set you apart and lead to exponential growth in your business!

In episode 496 of The Bokeh Podcast, Kelli White introduces us to the steps we can take to include video in our photography packages! Listen in to hear how with a few simple changes, you too can be a one-stop-shop for your clients!

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Show Notes

Brand Position (4:43)

Creating a great customer experience (10:08)

Technique for time management (16:40)

Outsourcing/Delegation (20:15)

Book Recommendation (26:43)
Big Magic by Elizabeth Gilbert
The War of Art by Steven Pressfield

Kelli’s process for adding video into her photography business (31:57)

Ways Video can be impactful for your business (43:48)
1. Sets your business apart from your competition
2. Diversifies your income
3. Improves your photography
4. Expands your reach
5. Allows you to better serve your clients

Steps photographers can take to get started with video (52:20)
1. Learn about the basic gear and settings
2. Practice, practice, practice!
3. Find an editing software and learn it well
4. Do model calls