Episode 538: Tips for Breaking Into the Luxury Portrait Market – Brenna Heater

How would you like to book fewer sessions yet make more money?  Sound too good to be true? Less truly can be more!

In episode 538 of The Bokeh Podcast, Brenna Heater shares how you too can work less and make more by focusing on the luxury portrait market in your area! Hear her six steps for breaking into the luxury market, which include creating a closet, sending client gifts, and more!

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Show Notes

Brand Position (4:20)

Creating a great customer experience (6:20)

Technique for time management (7:39)

Outsourcing/Delegation (11:27)

Book Recommendations (16:52)
Never Lose a Customer Again by Joey Coleman
Business Made Simple by Donald Miller
Bokeh Bookshelf

How Brenna defines luxury as it relates to portrait photography (19:29)

Brenna’s motivation for getting into the luxury market (26:52)

Drawbacks or challenges to focusing on the luxury market (28:29)

Steps for breaking into the luxury market (34:00)
1. Build a luxury client experience by determining each touchpoint that you have with clients
2. Incorporate client gifts into your client experience
3. Start a client closet
4. Offer albums
5. Offer prints and products to your clients
6. Help clients design a gallery wall

Box Fox gift boxes:
Brenna’s Client Closet blog post: